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Difference Between Transactional and Promotional SMS

Tree SMS Services is a successful tool for business marketing. Many companies, educational consultants, and others are using our Bulk SMS Service for the marketing purpose to reach their target. It has two major routes from which you will give your message to the right set of audience.
There are two routes available comes out with the different objectives. One transmits necessary information and the other is to promote your product or service.

  • Those two routes are as follows:
  • Transactional
  • Promotional

These two routes will help you to pass your messages in such a reliable and cost-effective manner. Both rotes have different features which become necessary sometimes. Thus you need to choose them as per your requirements. Below is the differentiation between Transactional & Promotional SMS. Read and know what you require.

Transactional SMS:

This route allows you to pass necessary information for using your product or service. This will not take any promotional content; it is only used for sending important notification, reminder or alert.
Use of Transactional SMS can be very helpful in the sense of delivering information to your clients or a set of audience. It has its own benefits which will help you to know in a better way that why you should go with the Transactional SMS.

  • 1. Ability to send messages to DND numbers

  • 2. Delivering urgent information is possible with transactional Bulk SMS

  • 3. Unlike promotional SMS which suffers from the time constraint, these SMS can be sent at any time, without any deadline.

  • 4. Free API to merge with your software, only pay for SMS credits; even you can enable IP authentication to white list /block list server IP.

  • 5. Push Delivery report option is available.

For Example:
Railways use this route to give Alert for sending PNR status, banks and other financial institutions to give a notification about the due balance and can also intimate them about other necessary information to the students or parents.
For integration into your current system software, for example, attendance system etc. is only possible with the transactional SMS API.

Promotional SMS:

This route can be used to send your SMS with an objective to promote your product or service. This is an effective marketing tool which is considered as one of the fastest, reliable and cost-effective marketing tool with an advertising purpose.